UPDATE 2-Obama campagna per iniziare ad accettare donazioni dei messaggi di testo

* Americans could start texting donations this week

* Donations by text seen as empowering small donors

* Romney campaign expected to follow suit soon

By Alina Selyukh

WASHINGTON, Agosto 23 (Reuters) – In a U.S. election dominated by multimillion-dollar donations, Democratic President Barack Obama’s campaign is about to give small donors a new weapon by starting to accept text message donations for the first time in history.

Marking the beginning of what could be a revolution in U.S. campaign finance, the Obama campaign said on Thursday it is wrapping up agreements with Verizon Wireless, Sprint Nextel Corp, Stati Uniti. Cellular and T-Mobile USA – a unit of Deutsche Telekom AG – to open the floodgate for donations by text this week.

Nei prossimi giorni, voters are likely to start seeing a message on video screens at Obama rallies, at the end of ads or on fliers, encouraging them “to contribute $10 to Obama for America, text GIVE to 62262.” The numbers spell out “OBAMA.”

The campaign of Republican Mitt Romney, Obama’s rival in the Nov. 6 elezione, w ill soon start accepting donations as well, a campaign official said on Thursday. Its number is expected to be 46 6 48 8 (” GOM ITT “), already used to contact supporters by text.

The Obama campaign said agreements with other phone companies – tra cui AT&T Inc, the second-largest after Verizon – were anticipated “in the near future.”

Thanks to their small size and spontaneity, text donations could empower smaller donors in a campaign marked by six-figure donations to outside groups to fund what is likely to be the most expensive U.S. election in history.

Text donations, as they are currently approved, can be made anonymously but have to be capped at $10 per text, $50 per month and $200 in total for one candidate or campaign. Donations are prohibited from foreigners, people under 18 or corporations, which could also mean corporate phone accounts.

The United States has more than 330 million wireless service subscribers. Almost nine in 10 Stati Uniti. adults have at least one cell phone line and about three-quarters of those use text messaging, according to the Pew Research Center’s Internet & American Life Project.

THE FEE QUESTION

The process of political giving via text would be similar to giving to charity: A donor would send a short message to a text code, confirm intention and eligibility, and later pay for the donation as part of the monthly cell phone bill.

But in this case, carriers and aggregators processing the payment would take a significant cut from each transaction, as they do with other non-charitable transactions, such as purchases of ring tones.

Tipicamente, these fees can take 30 cento 50 percent of the money sent over text, industry experts told the Federal Election Commission earlier this year.

The FEC has since ruled that carriers could offer discounts to political campaigns if they are negotiated by an aggregator firm, a sort of middlemen between the two, in its regular course of business and applies to all its political customers equally.

It remains unclear what percentage exactly the Obama campaign will be paying in fees.

“Every avenue of fundraising that we have costs us money,” said an Obama campaign official. “We pay the most competitive rates available in the marketplace to ensure our supporters have the greatest impact with their contribution.”

AT&T said it had asked the FEC for a more clarity on the fees. The company asked whether it could create a special offer for political donations and set discounted fee rates that would be flexible and reflect the perception of many Americans that political gifts are not commercial purchases.

Without the vote, AT&T is concerned its discounted program could qualify a s an illegal donation from the company itself.

ANTICIPATED PIONEER

Text donations had originally been expected to launch in early June, when federal regulators first approved the program. But the wireless carriers, whose support is key to facilitate the process, had caused a delay as they sought legal protections over fraud and profitability.

The FEC ruled on Aug. 15 that political campaigns are “solely responsible” per garantire le donazioni non sono fraudolenti o eccessivo, e che i vettori potrebbero rifiutarsi servizi di text-donazione alle campagne non ritenuti commercialmente valida.

Il giorno del voto, raccolte di fondi ed esperti di finanza campagna rapidamente sottolineato la campagna di Obama – che aveva raggiunto a quasi tutti i commissari FEC per sollecitare l'approvazione delle donazioni di testo – come il probabile pioniere del piano.

“La reputazione del presidente Obama è che lui è raggiungere le base… E 'più di una persona fisica di essere un adattatore precoce,” veterano raccolta fondi digitale repubblicano Peter Pasi ha detto al momento, in previsione del lancio del programma.

Uno studio del Pew Research fine dello scorso anno ha anche scoperto che di tutti gli Stati Uniti. adulti che utilizzano i telefoni cellulari al testo, African-American and Latino phone users are the most active texters, and these groups are generally seen as Democratic voting blocs friendly to Obama.

The Obama campaign, whose small-donor prowess helped it set fundraising records and win the 2008 elezione, has been raising a notably larger portion of cash from small checks than Romney.

“As we push through the last 100 days of this election,” the Obama campaign said on Thursday, “we remain focused on making this campaign as accessible as possible to the small-dollar donors that are the heart and soul of our organization.”

Fonte: REUTERS