Percell Keeling, founded Simply Wholesome in 1984. Originally the Nutrition Center inside Jack Lalane in 1981. He attended Morningside High School where he ran track and received a scholarship for college. He graduated from UCLA in 1975.
Apryl Simms is the General Manager of Simply Wholesome and has been there since 2005. She is a native of Los Angeles and attended Manchester Ave Elementary school. She graduated from Howard University with a degree in Marketing.
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