Black Friday commercial atteint un nouveau record

Apparemment, full stomachs after Thanksgiving dinners get people in the mood for some real shopping.

Customers flocked in to early store openings on Thanksgiving day to scoop up “doorbuster” deals. A record 247 million shoppers visited stores and websites in the post-Thanksgiving Black Friday weekend this year, jusqu'à 9% à partir de 226 million last year, according to a survey by the National Retail Federation released Sunday.

Individual shoppers also shelled out more money — spending $423 this weekend, à partir $398 année dernière. Total spending over the four-day weekend reached a record $59.1 milliard, un 13% increase from $52.4 milliards l'an dernier, according to the NRF.

The survey found that retailers’ push to open stores earlier appealed to customers. Stores like Wal-Mart (WMT, Fortune 500), Toys R Us, Sears (SHLD, Fortune 500) and Target (TGT, Fortune 500), that ushered in customers just as Thanksgiving meals wrapped up, saw a boost. Sur 10% of this weekend’s shoppers were out at stores by 8 h. on Thursday and an estimated 28% of weekend shoppers were at the stores by midnight, par rapport à 24.4% année dernière.

“The only way to describe the Thanksgiving openings is to call them a huge win,” said NRF President and CEO Matthew Shay. “Thanksgiving shopping has really becoming an extension of the day’s activities. Whole families are going.”

Connexe: Black Friday shoppers out in full force

In a separate survey, ShopperTrak found that the number of people shopping in stores climbed 3.5% from last year to more than 307.67 millions.

Bill Martin, ShopperTrak’s founder, said that traffic hasn’t been this high since 2006. He said that the return to pre-recession levels indicates a real recovery in consumer behavior.

“We’ve seen that consumers are willing to shop a few extra stores,” Martin dit. “This could translate into more impulse buying and stronger sales.”

Source: CNN