Facebook répond aux critiques de son expérience sur les utilisateurs

Facebook is unapologetic about the “emotional contagion” experiment it was conducting on customers.

Rapports sur l'éthique de ce (see The Atlantic) ont été soulevant l'émotion et il a été d'obtenir contagieuse.

Voici ce qui s'est passé. Pour un projet de recherche et, finalement, un document, researchers at Facebook tweaked what hundreds of thousans of users saw in their news feeds, skewing the content to be more positive or negative than normal. Then they checked users’ status updates to see if the content affected what they wrote. They found that, oui, Facebook users’ moods are affected by what they see in their news feeds. Users who saw more negative posts would write more negative things on their own walls, and likewise for positive posts.

Source: Washington Post